瑞典連鎖藥局Vårdapoteket請設計公司Stockholm Design Lab改造形象。目地在於打造舒適的購藥空間,透過明亮開放的環境設計,降低病人焦慮。
以下轉載自: designboom
first imagepattern made using the colorful body organsstockholm design lab have created a new identity scheme for the pharmacy chain
vårdapoteket.
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following text from SDLvårdapoteket is a swedish pharmacy chain with 24 pharmacies placed in care related locations.
to distinguish and contrast themselves from the often very clinical and barren environments
that hospitals make out, SDL developed a new identity inspired by the human body.
with a strong and positive color palette and a pattern based on the internal organs of the human body,
a strong base for their new identity was created. this graphic language is now used in all types of applications;
from in-store wallpaper to all sorts of printed material, such as stationery, retail and point-of-sale materials.
we provided vårdapoteket with a simple and playful toolbox that creates an inspiring identity and much
appreciated retail environment.
graphic toolbox
all of the body organs used in the identity scheme
brochures
brochure detail
back of the brochures
envelopes
these carrier bags highlight how the organs are combined with blocks of solid color
membership card
business cards
in-store applications...



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